Trade Marketing Manager- East (consumer Durable)

3 - 8 Years

Job Description

Greetings from Ace Consultants.. !!
We have an urgent opening for the position of Marketing Manager East India

Job Rolls and Responsibilities :

Job Summary:

Conceptualize, develop, plan & execute Brand Marketing initiatives at a regional level in line with the Brand Positioning and Core Brand Values. The role would progress into a senior role within category marketing / brand marketing over 24-36 months.

Principal Responsibilities:

Regional Marketing :

Develop innovative regional marketing programs working with Branch Managers in the region for driving our brand / categories to achieve our sales targets. This will include regional festival programs that are strongly associated with purchase of our categories. Ensure regional plans dovetail and maximize any national plans being rolled out by category marketing / brand marketing. Manage an independent budget for this. Follow Brand guidelines for all executions in the regions.

Micromarketing Programs Execution:

Based on briefs provided by product categories, rollout and innovate micro marketing programs aimed at product launches and consumer promotions in the region to achieve maximum impact on sales. This includes providing and refreshing product training to trade marketing executives in the region.

Management of Branch Marketing Executives/ Retail Executives:

Manage a team of approx. 200 REs in the region on training, recruitment and up-gradation of skill sets. Career planning and training for Branch Marketing Executives.

Key Result Areas:

Retail Executive secondary sale achievement. Growth v/s LY, v/s target deployed
RE productivity and deployment of training tools to enhance REs knowledge and selling skills.
Number/ scale of innovations that helped drive regional business and achieve sales targets
Ability to create additional leverage on cost/ media reach/ impact at the regional level within budgets
Achievements v/s target sales/ profitability for national program
Quality of customer interaction on shop floor
Training levels of Retail executives on shopping behavior / product knowledge

Other Details :

Position : Marketing Manager East India
Job location : Kolkata
Report to : Matrix reporting -
Operations: Regional Head ( Sales)
Function : General Manager Trade Marketing
Reporting in : Branch Marketing Executives in all branches in the region
Salary : Negotiable
Compulsory Education : Full time MBA

Interested candidate kindly share updated resume at

Salary: INR 10,00,000 - 20,00,000 P.A.

Industry:Consumer Electronics / Appliances / Durables

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Zonal Marketing Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile

Ace Recruitment and Placment Consultants Pvt Ltd

Ace Consultants was established in the beginning of 2002 with offices at Ahmedabad and Kolkata in India. It is a well known and reputed brand in Manpower Recruitment & Staffing, Search & Screening and HR services business. Our services include Contingent Search, Retained Search, Screening & Selection, Turnkey & Bulk Manpower Solutions, RPO, Permanent & Flexi Staffing, and other allied HR services. Since the time of inception we have partnered with many large, medium and small corporations in their Recruitment, Talent Search and Selection process. Our strength lies in understanding our clients business, their ethos, value and culture. Our process involves Research and Search for every mandate we work upon. We have a team of seasoned recruitment professionals who understand the process and dynamics of recruitment industry. We scrutinize and screen every candidate in details before introducing them to the client. We are proud of our selection ratio against the profiles we introduce to our clients.
View Contact Details+

Recruiter Name:Labani

Contact Company:Ace Recruitment and Placment Consultants Pvt Ltd



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